How to improve SDSU football’s snoozer of a promo schedule

San Diego State football doesn’t often use fan giveaways as a marketing tool. I have a replica Kirk Morrison jersey somewhere and think I got a hat once or twice. If anything, it’s usually some garbage like a poster, magnet or key fob.

So it comes as no surprise that this year’s promotional schedule continues the tradition. There’s not a single thing listed as a giveaway, just a bunch of military appreciation nights, teacher recognition awards and whatnot. We would like to think that with some creativity, passion and a bit more cash, Aztec football’s promotional events could actually be a draw.

Here’s the 2018 promo schedule as it is, and maybe how it could be.

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Seahawks draft Rashaad Penny 27th overall, completely blow minds

What do you call it when something good happens? Like, something that’s not the bad or mediocre thing you suspected would happen? I’m having a hard time even processing the reality that Rashaad Penny is a Seahawk. This is my face:

Edward Louis Severson III, exultant.

As we all know, Penny is a person of high character and a hell of a running back. The Seahawks are a running team that really needs a running back!

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Game Recap: Aztecs lose heartbreaker in NCAA Tournament, yet our hearts grow fonder

The bun of your tormentor.

This one is going to sting for a while.

The San Diego State men’s basketball team lost their first-round NCAA Tournament game to the Houston Cougars on a frustrating, baffling, thrilling and heartbreaking night in Wichita, Kansas by a final score of 67-65.

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Selection Sunday: Aztecs going to Wichita, play Houston in NCAA first round

Mrs. and Mr. Stripe in happier times.

I’m going to Wichita!
far from this opera for evermore
I’m gonna work the straw
make the sweat drip out of every pore
– The White Stripes, “Seven Nation Army”

When the San Diego State men’s basketball team settled in to watch the NCAA Tournament selection show, they surely were happy to go anywhere — except Dayton — and play anybody. After slow-rolling the reveal, TBS’ Ernie Johnson finally announced the Mountain West champs’ destination: Wichita, Kansas, to play the 21st-ranked Houston Cougars this Thursday at 4:20 PM (seriously).

via TBS

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Malik Pope reinstated, will play tonight against Boise State

Ecstatic throngs gathered on Campanile Walkway in celebration.

A raucous cheer went up among devout partisans today as a plume of white smoke rose from Hardy tower, signaling that San Diego State’s internal investigation conclave had reached a decision on provisionally-suspended senior forward Malik Pope. Praise the powers that be, for he is risen reinstated!

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Game Recap: Aztecs cruise past Air Force and everything is great

Traveling Blood Jersey is always ready.

Self-help guru Tony Robbins said — in an ad I saw during the Olympics — “Progress is happiness.” That’s really the key to the three-game win streak the San Diego State men’s basketball team is riding. After a sloppy first half the Aztecs tuned in, turned on and dropped a 67-56 defeat on Air Force in Colorado Springs. Dwell in bliss.

SDSU is healthy, playing with energy, defending hard, throwing alley-oop lobs and generally bossing their mediocre conference opponents as the gods intended. From their recent depths of despair it’s real progress, a promising path to happiness. Robbins, Ram Dass and James Naismith himself would be proud. I’m ready to walk across hot coals for these guys.

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Game Recap: Dutch discovers bench players, Aztecs win

Another day passed without the Yellowstone Caldera exploding in a supervolcanic eruption and altering life on earth. Good thing, because San Diego State beat Wyoming 87-77 in a men’s basketball game tonight. Those Cowboys have enough to worry about!

Solid bench

I was obligated otherwise during this game, however reports indicate Aztecs head coach Brian Dutcher read all our tweets and was compelled to finally to give under-appreciated Nolan Narain some real minutes. And hells bells Narain was real good, making 8 of 10 shots for a career-high 18 points in just 18 minutes. Scoring a point per minute is excellent.

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