How to improve SDSU football’s snoozer of a promo schedule

San Diego State football doesn’t often use fan giveaways as a marketing tool. I have a replica Kirk Morrison jersey somewhere and think I got a hat once or twice. If anything, it’s usually some garbage like a poster, magnet or key fob.

So it comes as no surprise that this year’s promotional schedule continues the tradition. There’s not a single thing listed as a giveaway, just a bunch of military appreciation nights, teacher recognition awards and whatnot. We would like to think that with some creativity, passion and a bit more cash, Aztec football’s promotional events could actually be a draw.

Here’s the 2018 promo schedule as it is, and maybe how it could be.

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KGB Sky Show: Buyer Beware

The KGB Sky Show is a huge display of fireworks that’s been blowed up in San Diego since 1976. Classic rock radio station KGB describes it thus:

The Sky Show is a fireworks display, synchronized to a music soundtrack, broadcast on the radio. An artform invented by KGB and now practiced worldwide.

Continue reading “KGB Sky Show: Buyer Beware”