Barry™ – an origin story

If you’ve spent much time around SDSU Twitter over the past year or so, you may have seen the term “Barry” floating around. What does this mean? Who is this man? Why is he from La Mesa? Where in God’s name did he get his fashion sense?

Before we get into all that, let me take you back to one of the first pieces I ever wrote for this here content optimization funnel.

The year was 2016 (approximately 7 years after I defeated Kawhi Leonard at beer pong) and the recap of my trip to Chicago / Dekalb, Ill. for the NIU game included a note about how SDSU fans are — at at the risk of being mildly over-dramatic — some of the worst people on the face of the Earth.

Then there are the guys in this shirt that will not go two minutes without telling you how much money they donate to the Aztec Club or dishing out some veiled racism regarding Winston Shepard.

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Continue reading “Barry™ – an origin story”

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